Let me tell you a story. I recently launched a business to help patients be more effective advocates and to be an active part of bio pharmaceutical R&D. One of the biggest challenges is cutting through all the jargon. Language itself becomes a barrier. Alan Alda brings his passion and experience to meeting this challenge. He opened my eyes to many factors I had not considered.

For anyone interested in human communication; actors, sales folks, writers, parents, techers, bosses, employees, anyone who speaks, this is a very easy and quick read, full of great information. Can’t say enough about it.