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Knowledge flow provides learning book of Advertising and Sales Management. This book of advertising management covers all key concepts of advertising and sales management. This book is for all management students, teachers and professionals across the world.
Contents:
Introduction to Advertising and Sales Management, Role of Advertising in Marketing Mix, Advertising Strategies, Budgeting for Advertising, Media planning, Copy types in Advertising, Sales promotion, Techniques of sales promotion, Organizing sales promotion campaign, Advantages and limitations of sales promotion.
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