An organically grown mailing list is an invaluable resource for your business. It is your own network. You need to nurture it like a baby. In this book, you get practical tips on creating user-friendly newsletters. You also learn how to ensure that your emails reach their intended audience and transform into increased sales and profits.
Specifically, you learn to ensure email deliverability, improve click-through rates, implement industry-standard best practices, pick your battles, and choose the best resources. Also learn valuable tips and tricks to defeat spammers and troubleshoot problems. This book explains complex issues in plain English but does not shy away from providing practical and technical solutions that you can suggest to your Web and marketing teams.
