In order to sustain their ventures in the Indian market, businesses developed an ecosystem to promote their current and future business. Over time, more and more small business owners emerged and organised their own settings to sustain business activities.Contemporary times challenge emerging economies — like India — to adopt entrepreneurship in order to boost its economy. Micro, Small and Medium Enterprises (MSMEs) are the preferred way of addressing these challenges; however, the ecosystem required to promote these MSMEs poses significant challenges and requires change to be sustainable.This book examines original case studies, quantitative studies and qualitative research highlighting the organisation of new business, reflecting a wide range of sectors across India. The book offers new insights to budding entrepreneurs to help organise new and established firms to infuse entrepreneurial intentions among the workforce.Contents: About the EditorsList of ContributorsIndia (Léo-Paul Dana and Naman Sharma)Entrepreneurship in India (Priyanka Vern and Shilpa Sindhu)Entrepreneurship Policy and Support Framework in India (Vikas Singh, Shilpa Sindhu and Anupama Panghal)Entrepreneurship in Punjab (Priyanka Sharma and Sandeep Singh)A Woman's Perspective of Entrepreneurship in MSME Family Businesses (Navneesh Tyagi, Geetika Shukla and Priya Singh)Financing Businesses in India: An MSME Sector Viewpoint (Robin Thomas)Bank's Contribution Towards Financing MSMEs in Assam (Maumita Choudhury)Surmounting the Resource Crunch (Gaurav Joshi and Bhawna Mehra)MUDRA — A Resourceful Resolution Bank of India (T Kadalarasane and Tripura Sundari C U)Leadership Styles to Aid Building Innovative, Agile, and Resilient Organizations (Kumar Shalender)SMEs and Digital Marketing Design (Jugal Kishor and Swati Sharma)Effective Corporate Social Responsibility in Small and Medium Enterprises (Gaurav Dawar, Seema Singh, Mihir Joshi and Prashant Kumar)Performance Improvement Using Value Stream Mapping and Simulation — A Case Study (Jagdeep Singh, Léo-Paul Dana, Harwinder Singh and Jagmeet Singh)
Readership: Students, academicians, researchers and practitioners in the fields of Entrepreneurship and Micro, Small and Medium Enterprises.MSME;MSME Innovation;Entrepreneurship;MSME Technology;Small Business Growth;MSME Business Model;Small Business HR;MSME Finance;Leadership0Key Features:Indian MSMEs are major contributors to its GDP. However, there is lack of significant research to help its grow. This edited book helps bridge this gapUnlike other books, this edited book aims to provide more holistic view on all aspects related to Indian MSMEsThe book can also help Indian policy makers to understand the gaps that are needed to be filled
