The Dip - Seth Godin

The Dip

By Seth Godin

  • Release Date: 2007-05-10
  • Genre: Management & Leadership
Score: 4.5
4.5
From 375 Ratings
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Description

A New York Times, USA Today, and Wall Street Journal bestseller

In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt—until they commit to beating the right Dip.

Every new project (or job, or hobby, or company) starts out fun…then gets really hard, and not much fun at all. You might be in a Dip—a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac—a total dead end. What really sets superstars apart is the ability to tell the two apart.

Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you’ll earn profits, glory, and long-term security.
Whether you’re an intern or a CEO, this fun little book will help you figure out if you’re in a Dip that’s worthy of your time, effort, and talents. The old saying is wrong—winners do quit, and quitters do win.

Reviews

  • Great Book

    5
    By Wero_98
    It really flew by…

  • Don’t quit this book!

    5
    By Mutti2two
    Read it in one sitting. Won’t sleep tonight. My new favorite book. Seth is a #workstar

  • Deeply enjoyed Seth’s perspective

    4
    By RoadrunnerReader
    Seth’s book is fairly famous. Skye Warren sent out physical copies to her conference attendees in November 2022. I finally read it and learned what all the fuss was about. Because the book is so crisp, it has more potential to go viral. I certainly imagine I’ll recommend it to my friends.

  • One page would have been sufficient

    2
    By Kitesurfkook
    The only reason it wasn’t one star was because I spent so little time reading the short book. The premise is to identify which efforts in life are worth persevering through some amorphous dip and quit the rest. Hmmm, that solves the obvious part, but you’ll need to learn elsewhere how to identify which are worthwhile more effectively.

  • The Dip I love this book!

    5
    By jay020709
    This book came into my life where I was lost and could not understand why I quit jobs, team sports, and relationships so often. This books help wrapped my head around the big reasons WHY! I love the author candor and direct approach in this book. His real life examples also help bring things into a more clear perspective. I can truly say this book changed my life after I read it.

  • Great Nugget of Wisdom

    3
    By Gddjcjcncjd
    The core piece of information is communicated effectively and has great value. My only gripe with the book is that it feels like it repeated itself to reach its already short length. It could have focused more around concrete examples if it needed to be book length.

  • The Dip

    4
    By John Gaudio
    An excellent, short book. Easy to get through, and very thought-provoking. I will use what I learned in the dip to make decisions this week.

  • Excellent read

    5
    By how.www
    Clarity is never out of focus, and Seth's insights on this are almost blinding they are so clear. Read and then go change your schedule to do only the truly remarkable...

  • The Dip

    3
    By Soderquistchuck
    As usual, Godin is thought-provoking and challenging conventional wisdom. He's asking an essential question. My only problem is that he's bouncing around as he writes; he left me lost as I tried to apply the ideas to my current situation. I now need to go back and reread an organize the ideas in a logical sequence in order to do anything with it.

  • Relevance and rhetoric

    4
    By gordynor
    This is a great book! It's very short and focuses on a problem many of us face today: knowing when to quit and when to push through. I'm glad I read it. Having said that, I have a hard time with Seth's writing style. (Yes, I'm probably in the minority here...) His message is relevant but the rhetorical style he employs just seems like he's saying the same thing over and over, 15 different ways. It's a little over-the-top for me, but it doesn't detract from the book in any material way. Go read it!

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