Strategic Intelligence Pte. Limited is a Singapore-based research and media company. The newly appointed director of advisory services is considering the challenges in building the company's latest service offering. The company's strong emphasis on this new service is a departure from their previous strategy of attempting to develop its existing events, custom research and online information services in a relatively even manner. He needs to formulate a plan that will ensure the new service contributes about half of the company's revenue within the next year. This case may be used with Strategic Intelligence Pte. Limited (A), 9B01M032.
