Theme 1: Strategy and Applications 1. There are 2 approaches to apply e-business: • Portfolio oriented methods: --> IT follows strategy (reactive) - Directed towards aligning the IS function with the company's strategy - IS function as a business expense - Top-Down Approach • Impact oriented methods: --> IT (partly) determines strategy (interdependent) - IT integral part of the strategy formulation process (dynamic alignment) - IS function as a business investment - Bottom-Up Approach [...]
