Buy now to get the main key ideas from Daniel Goleman, Richard Boyatzis & Annie McKee's Primal Leadership What makes a great leader in today’s world? In Primal Leadership (2001), Daniel Goleman, Richard Boyatzis, and Annie McKee explore the concept of emotional intelligence in leadership. Successful leaders inspire others not just through their strategies or ideas, but through their ability to drive emotions in the right direction. Leaders who handle their own and others’ emotions effectively create resonance within their teams, leading to better outcomes, and those who can switch between different styles depending on the situation are the most successful.