The Real Estate Agent Marketing Playbook Build Your Brand & Attract Clients In today’s competitive market, success isn’t just about having a license—it’s about being seen, trusted, and remembered. The Real Estate Agent Marketing Playbook is your ultimate guide to building a standout personal brand and implementing a marketing strategy that works. This book was written for the agent who’s ready to move with purpose. Whether you’re in your first year or looking to breathe new life into your real estate business, this playbook gives you the tools, strategies, and confidence to show up consistently and attract clients who align with your vision. Inside, you’ll learn how to: ✔ Craft a personal brand that builds trust ✔ Show up authentically on social media ✔ Leverage video, content, and storytelling ✔ Launch marketing campaigns that convert ✔ Build an efficient system for lead generation ✔ Create visibility without burning out Malcom Lane draws from real-world experience and tested strategies to help you build a business people remember, respect, and refer. If you're serious about becoming more than "just another agent," this book is your game plan.
