Bristol-Myers Squibb Company - Managing Shareholders' Expectations - Murray J. Bryant

Bristol-Myers Squibb Company - Managing Shareholders' Expectations

By Murray J. Bryant

  • Release Date: 2005-10-13
  • Genre: Business & Personal Finance

Description

A senior accountant at Bristol-Myers Squibb has to assess the appropriateness of revenue recognition as the company has dramatically altered its relationships with its channel customers. The decision maker has to determine not only appropriateness but the right approach to deal with senior management on the issue.