INTRODUCTION What's in a name? In cyberspace the answer is simple--MONEY. "Dot-com is the 800 number of the 1990s," said Chris Elwell, vice president of internet.com--a domain that Mecklermedia bought last month for more than $100,000. "I wouldn't be surprised if they go for over a million dollars in a few years," referring to the skyrocketing price of domain names [1].
